Essentials of Business Communication 8th Edition by Mary Ellen Guffey

Exercise 3

Information Report: Exploring a Possible Place to Work
You are thinking about taking a job with a Fortune 500 company, and you want to learn as much as possible about the company. Select a Fortune 500 company (or any other company that interests you), and collect information about it on the Web. Visit http://www.hoovers.com for basic facts. Then take a look at the company's Web site; check its background, news releases, and annual report. Learn about its major product, service, or emphasis. Find its Fortune 500 ranking (if applicable), its current stock price (if listed), and its high and low range for the year. Look up its profit-to-earnings ratio. Track its latest marketing plan, promotion, or product. Identify its home office, major officers, and number of employees. Study the company's future plans.
Your Task. In a memo report to your instructor, summarize your research findings. Explain why this company would be a good or bad employment choice.