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book Retail Management 12th Edition by Barry Berman ,Joel Evans cover

Retail Management 12th Edition by Barry Berman ,Joel Evans

Edition 12ISBN: 978-0132720823
book Retail Management 12th Edition by Barry Berman ,Joel Evans cover

Retail Management 12th Edition by Barry Berman ,Joel Evans

Edition 12ISBN: 978-0132720823
Exercise 1
What checklist item(s) in Figure do you think would be most difficult for Ikea, the global furniture retailer, to address Why
Figure A Customer Respect Checklist
What checklist item(s) in Figure do you think would be most difficult for Ikea, the global furniture retailer, to address Why  Figure A Customer Respect Checklist
Explanation
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Recognition of most loyal customer and rewarding him is most difficult task for Company I. The furniture are not bought by customers frequently, rather they are bought when required. People these days wish to buy furniture which is unique and handy. Thus, it is not fix that they would buy it from a specific agent.
Hence it is difficult for Company I to identify its most loyal customers and rewarding them.
Review of employees including customers' suggestions is also very difficult for Company I. The company does not have regular customers hence it is difficult to address this as well.
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Retail Management 12th Edition by Barry Berman ,Joel Evans
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