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Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823 Exercise 7
Discuss local examples of retailers applying mass marketing, concentrated marketing, and differentiated marketing.
Explanation
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Mass marketing:
Mass marketing includes...
Retail Management 12th Edition by Barry Berman ,Joel Evans
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