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Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823Retail Management 12th Edition by Barry Berman ,Joel Evans
Edition 12ISBN: 978-0132720823 Exercise 20
How would you increase a direct marketer's response rate from less than 1 percent of those receiving E-mail sales offers by the firm to 3 percent
Explanation
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Direct marketing:
Direct marketing is m...
Retail Management 12th Edition by Barry Berman ,Joel Evans
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