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book Retail Management 12th Edition by Barry Berman ,Joel Evans cover

Retail Management 12th Edition by Barry Berman ,Joel Evans

Edition 12ISBN: 978-0132720823
book Retail Management 12th Edition by Barry Berman ,Joel Evans cover

Retail Management 12th Edition by Barry Berman ,Joel Evans

Edition 12ISBN: 978-0132720823
Exercise 5
Differentiate between direct selling and direct marketing. What are the strengths and weaknesses of each
Explanation
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Direct marketing:
Direct marketing is a...

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Retail Management 12th Edition by Barry Berman ,Joel Evans
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