Retail Management 12th Edition by Barry Berman ,Joel Evans

Exercise 22

Relate the information flows in Figure 1 to a florist near your college or university.
Figure 1 Be Informed, But Not Overloaded Today, more information is available-for both large and small retailers-than ever before. So, even though it is imperative to gather and analyze sufficient data to make the best decisions, retailers also must be careful not to become overwhelmed by the data.
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