Retail Management 12th Edition by Barry Berman ,Joel Evans

Exercise 10

Use Huff's law to compute the probability of consumers' traveling from their homes to each of three shopping areas: Square footage of selling space- Location 1, 15,000; Location 2, 20,000; Location 3, 25,000. Travel time-to Location 1, 15 minutes; to Location 2, 21 minutes; to Location 3, 25 minutes. Effect of travel time on shopping trip-2. Explain your answer.