Introduction to Mass Communication: Media Literacy and Culture 9th Edition by Stanley Baran

Exercise 11

A close reading of how the mass communication process is evolving has led some observers to argue that it is becoming less "mass" and more akin to interpersonal communication. Revisit Figure 3 in the chapter on mass communication, culture, and media literacy. From what you've read in this chapter and from your own media experience, can you make the argument that the "result" of the process has the potential to be more "flexible, personally relevant, possibly adventurous, challenging, or experimental"