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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 22
What are some ways BP could use to effectively communicate its "Helios" strategy to consumers
Explanation
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BP is the main producer who provides the...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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