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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
Edition 3ISBN: 978-0073381060 Exercise 3
Your marketing plan may need an estimate of the size of the market potential or industry potential (see Chapter 8) for a particular product market in which you compete. Use this step:
Define the product market precisely, such as ice cream.
Define the product market precisely, such as ice cream.
Explanation
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The product market for ice cream is hete...
Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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