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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 6
Explain the difference between advertising and publicity when both appear on television.
Explanation
Verified
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Because advertising space on TV is paid ...

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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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