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book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
book Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius cover

Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius

Edition 3ISBN: 978-0073381060
Exercise 6
Does your marketing plan involve a personal selling activity If the answer is "no," read no further and do not include a personal selling element in your plan. If the answer is "yes":
Develop a sales plan, focusing on the organizational structure you would use for your salesforce (geographic, product, or customer).
Explanation
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Marketing: The Core 3rd Edition by Roger Kerin, Steven Hartley,William Rudelius
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