Cost Management: A Strategic Emphasis 7th Edition by Edward Blocher,David Stout ,Paul Juras,Gary Cokins

Exercise 27

Productivity and Market Share in the Auto Industry; Internet Exercise The following data were obtained from the recent financial statements for two U.S. automakers (in millions of dollars).

Required
1. Calculate and interpret total productivity in dollars for the two automakers. Assume that total variable manufacturing costs are 80% of cost of goods sold for each automaker.
2. Go to the Internet for these companies and look under investor information to find the financial statements for each company. Review the sections on management's discussion and analysis and related financial statements and disclosures, and find the market size and market share information provided by these firms.
Ford: www.ford.com
GM: www.gm.com