Understanding Business 10th Edition by William Nickels,James McHugh,Susan McHugh

Exercise 8

Nike wants to help its customers add soul to their soles and express their individuality by customizing their own shoes. See for yourself at www.nike.com. Enter "customize" in the search box and build a shoe that fits your style.
Does Nike invite comments from visitors to its website If so, how does this affect its attempt to build positive relationships with its customers