Business Communication 8th Edition by Amy Newman,Scot Ober

Exercise 21

Analyze how Sony uses Twitter to engage customers.
As a company interested in engaging customers online, Sony is active on Twitter. Review the tweets in Figure, and in small groups, discuss how effectively Sony is listening and responding to consumers. Do you find the tweets engaging? Why or why not?

Now imagine that you are responsible for Sony's Twitter account. Write two tweets (up to 140 characters) to engage customers: one to promote a new product (your choice) and one to respond to a tweet by Brinda Durii (Figure).