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Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168 Exercise 26
Discuss the ethics of an advertisement.
On its website (Figure), a company promises to deposit cash into a customer's bank account within 24 hours. In small groups, discuss tactics this company uses to persuade its audience. How do you see credibility (ethos), emotional appeals (pathos), and logical arguments (logos) used? What is not being said that may ultimately turn out badly for a customer?
On its website (Figure), a company promises to deposit cash into a customer's bank account within 24 hours. In small groups, discuss tactics this company uses to persuade its audience. How do you see credibility (ethos), emotional appeals (pathos), and logical arguments (logos) used? What is not being said that may ultimately turn out badly for a customer?
Explanation
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The company that promises to deposit cas...
Business Communication 8th Edition by Amy Newman,Scot Ober
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