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Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168Business Communication 8th Edition by Amy Newman,Scot Ober
Edition 8ISBN: 978-1111533168 Exercise 30
Analyze a scripted video message on MediaCurves.com.
On MediaCurves.com, you'll find several examples of persuasive messages and will see viewers' reactions. Choose one message and analyze how people rate likability, believability, and sincerity.
Pay particular attention to the points at which viewers' ratings increase or dip. What do you believe accounts for these sometimes subtle changes? Discuss your analysis with a partner.
On MediaCurves.com, you'll find several examples of persuasive messages and will see viewers' reactions. Choose one message and analyze how people rate likability, believability, and sincerity.
Pay particular attention to the points at which viewers' ratings increase or dip. What do you believe accounts for these sometimes subtle changes? Discuss your analysis with a partner.
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Business Communication 8th Edition by Amy Newman,Scot Ober
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