Business Communication 8th Edition by Amy Newman,Scot Ober

Exercise 15

Find data to decide whether to open a store.
You have been asked to determine the feasibility of opening a frozen yogurt store in Greenville, North Carolina. Answer the following questions, using the latest figures available. Provide a citation for each source.
a. What were the number of stores and the total sales last year for TCBY, a frozen yogurt franchise?
b. What is the population of Greenville, North Carolina? What percentage of this population is between the ages of 18 and 24?
c. What is the per capita income of residents of Greenville?
d. What is the name and address of the president of TCBY?
e. What is the climate of Greenville, North Carolina?
f. How many students are enrolled at East Carolina University?
g. What is the market outlook for frozen yogurt stores nationwide?
h. What is the most current journal or newspaper article you can find on this topic?