Effective Writing 10th Edition by Claire May,Gordon May

Exercise 3

The chair of the accounting department at your school has asked you to address beginning accounting students at an orientation session. The topic of your presentation is to be "A Competitive Edge: The Importance of Writing Skills for Accountants." Your purpose is to convince the students to take the need for good writing skills seriously. Write an outline you can use as a basis for your presentation. As steps in preparing your outline, follow these guidelines:
• Analyze your audience for this presentation. How will you present your topic so that they find it meaningful and interesting?
• Think critically about the objections your audience might raise to your arguments. How will you respond to their objections?
• What material will you include in your presentation? Remember to anticipate your audience's objections, and the way you will respond. Also remember to arrange your ideas in a logical order.
• Using the guidelines found in Chapter 16 -Oral Communication: Listening and Speaking, practice and present your talk. Your instructor may ask you to make your presentation in class. As an alternative, you may ask a few friends to listen to your presentation.