An Introduction to Management Science 13th Edition by David Anderson,Dennis Sweeney ,Thomas Williams ,Jeffrey Camm, Kipp Martin

Exercise 4

Hanson Inn is a 96-room hotel located near the airport and convention center in Louisville, Kentucky. When a convention or a special event is in town, Hanson increases its normal room rates and takes reservations based on a revenue management system. The Classic Corvette Owners Association scheduled its annual convention in Louisville for the first weekend in June. Hanson Inn agreed to make at least 50% of its rooms available for convention attendees at a special convention rate in order to be listed as a recommended hotel for the convention. Although the majority of attendees at the annual meeting typically request a Friday and Saturday two-night package, some attendees may select a Friday night only or a Saturday night only reservation. Customers not attending the convention may also request a Friday and Saturday two-night package, or make a Friday night only or Saturday night only reservation. Thus, six types of reservations are possible; Convention customers/two-night package; convention customers/Friday night only; convention customers/Saturday night only; regular customers/two-night package; regular customers/Friday night only; and regular customers/Saturday night only. The cost for each type reservation is shown here:
The anticipated demand for each type of reservation is as follows:
Hanson Inn would like to determine how many rooms to make available for each type of reservation in order to maximize total revenue.
a. Define the decision variables and state the objective function.
b. Formulate a linear programming model for this revenue management application.
c. What are the optimal allocation and the anticipated total revenue?
d. Suppose that one week before the convention, the number of regular customers/Saturday night only rooms that were made available sell out. If another nonconvention customer calls and requests a Saturday night only room, what is the value of accepting this additional reservation?
TABLE 5.11 RETURNS OVER FIVE 1-YEAR PERIODS FOR SIX MUTUAL FUNDS