Managing for Quality and Performance Excellence 10th Edition by James Evans ,William Lindsay

Exercise 60

Note: Data sets for several problems are available in the Excel workbook C07Data in the Student Companion Site for this chapter. Click on the appropriate worksheet tab as noted in the problem (e.g., Prob. 7-5, etc.) to access the data.
Georgio's Giant Gyros conducted consumer surveys and focus groups concerning a new gyro sandwich design and the restaurant facility, and identified the most important customer expectations (not in any order of priority) as:
• Tasty, attractive, moderately healthy food
• Speedy service
• An easy-to-read menu board
• Accurate order filling
• Perceived value
Develop only a set of technical requirements to incorporate into the design of the product and its delivery. Use a House of Quality relationship matrix to assess how well your requirements address these expectations. Include some technical dimensions that may be used to measure tasty, attractive, and "healthy" food; speedy service, acceptable menu boards, order accuracy, or perceived value. Refine your design as necessary based upon the initial assessment.