Essentials of Business Analytics 1st Edition by Jeffrey Camm,James Cochran,Michael Fry,Jeffrey Ohlmann ,David Anderson

Exercise 16

Industrial Designs has been awarded a contract to design a label for a new wine produced by Lake View Winery. The company estimates that 150 hours will be required to complete the project. The firm's three graphic designers available for assignment to this project are Lisa, a senior designer and team leader; David, a senior designer; and Sarah, a junior designer. Because Lisa has worked on several projects for Lake View Winery, management specified that Lisa must be assigned at least 40 percent of the total number of hours assigned to the two senior designers. To provide label designing experience for Sarah, the junior designer must be assigned at least 15 percent of the total project time. However, the number of hours assigned to Sarah must not exceed 25 percent of the total number of hours assigned to the two senior designers. Due to other project commitments, Lisa has a maximum of 50 hours available to work on this project. Hourly wage rates are $30 for Lisa, $25 for David, and $18 for Sarah.
a. Formulate a linear program that can be used to determine the number of hours each graphic designer should be assigned to the project to minimize total cost.
b. How many hours should each graphic designer be assigned to the project What is thetotal cost
c. Suppose Lisa could be assigned more than 50 hours. What effect would this have on the optimal solution Explain.
d. If Sarah were not required to work a minimum number of hours on this project, would the optimal solution change Explain.