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Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
Edition 13ISBN: 978-1259232541 Exercise 14
Develop a marketing strategy based on VALS for
a. Starbucks
b. Grand Canyon kayak vacation
c. Sirius satellite radio
d. Kawasaki jet ski
e. Triumph motorcycles
f. NBA
a. Starbucks
b. Grand Canyon kayak vacation
c. Sirius satellite radio
d. Kawasaki jet ski
e. Triumph motorcycles
f. NBA
Explanation
Verified
Verified
VAL's : They are Psychographic segmentat...
Consumer Behavior: Building Marketing Strategy 13th Edition by Delbert Hawkins, David Mothersbaugh
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