Fundamentals of Management 6th Edition by Ricky Griffin

Exercise 29

Exercise Overview
Technical skills are necessary to understand or perform the specific kind of work that an organization does. This exercise asks you to use your technical skills to understand the impact of an organization's strategy on its structure.
Exercise Background
You're a manager in a firm that has developed an innovative new system of personal transportation, much like the Segway HT but different enough to get you a patent.
(If you're not familiar with Segway products, go to the website at www.segway.com.)
Exercise Task
Each of the following items provides you with a hypothetical direction for your firm's corporate-level strategy. Combining this information about your strategy with your knowledge of your Segway-like product, choose an appropriate form of organization structure for your company.
Your corporate-level strategy calls for you to move into areas related to your core product, integrating the design innovations that you developed for that product into several other products. What would be the most appropriate organization structure for your firm?