Fundamentals of Management 6th Edition by Ricky Griffin

Exercise 27

You're an up-and-coming assistant to a midlevel manager at Roche Group. Your boss is being transferred to the company's recently acquired research facilities at the former Genentech headquarters in San Francisco. She's asked you to compile a brief report on Genentech's overall approach to product innovation. What will you say in your report? Hint: Structure your report according to the three forms of innovation discussed in the text: radical versus incremental, technical versus managerial, and product versus process.