Fundamentals of Management 6th Edition by Ricky Griffin

Exercise 24

Now that Roche chairman Franz Humer has publicly committed the parent company to sustaining Genentech's "innovative culture," he needs suggestions on how best to follow through on the promise. Not surprisingly, your boss has asked you to furnish her with two or three ideas. In particular, she wants your opinion on what to recommend about Genentech's regular Friday "Ho-Ho" beer fest. What will your suggestions be?