Fundamentals of Selling 13th Edition by Charles Futrell

Exercise 16

Visit three different types of business (such as a grocery store, a hardware store, and a stereo shop), and pick out one product from each business. If you were that store's buyer, think of the major objections or questions you would ask a product salesperson if you were asked to buy a large quantity and promote it. Now, as that salesperson, how would you overcome those objections