International Business 8th Edition by Charles Hill

Exercise 9

One way that experts analyze conditions in different emerging markets and cultures in transition is through the use of economic indictors. The Market Potential Index (MPI) is a yearly study conducted by the Michigan State University Center for International Business Education and Research (MSU-CIBER) to compare emerging markets on a variety of dimensions. Provide a description of the indicators used in the indexing procedure. Which of the indicators would have greater importance for a company that markets laptop computers Considering the MPI rankings, which developing countries would you advise such a company to enter first