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International Business 8th Edition by Charles Hill
Edition 8ISBN: 978-0078137198International Business 8th Edition by Charles Hill
Edition 8ISBN: 978-0078137198 Exercise 12
What does the Castrol case tell you about the importance of local customization in marketing strategy in this era of global business
Explanation
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The Castrol case shows that to market pr...
International Business 8th Edition by Charles Hill
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