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International Business 8th Edition by Charles Hill
Edition 8ISBN: 978-0078137198International Business 8th Edition by Charles Hill
Edition 8ISBN: 978-0078137198 Exercise 3
Why do you think that Roberto Goizueta switched from a strategy that emphasized localization towards one that emphasized global standardization What were the benefits of such a strategy
Explanation
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Goizueta believed that the reason Coke's...
International Business 8th Edition by Charles Hill
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