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International Business 8th Edition by Charles Hill
Edition 8ISBN: 978-0078137198International Business 8th Edition by Charles Hill
Edition 8ISBN: 978-0078137198 Exercise 9
How would you characterize the strategy Coke is now pursuing What is the enterprise trying to do How is this different from the strategies of both Goizueta and Daft What are the benefits What are the potential costs and risk
Explanation
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Coke is now pursuing a transnational str...
International Business 8th Edition by Charles Hill
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