Fundamentals of Management 7th Edition by Ricky Griffin

Exercise 19

Ex-Roche Chairman Franz Humer committed the parent company to sustaining Genentech's "innovative culture," and his successor, Severin Schwan, has stated that he intends to "keep the two respective research and early development organizations as independent units"; merging the two R D units, he says, "would kill innovation" at Genentech. Schwan needs suggestions on how best to follow through on both Humer's commitment and his own.Not surprisingly, your boss has asked you to furnish her with two or three ideas that she might pass on to the CEO. What will your suggestions be?