Fundamentals of Management 7th Edition by Ricky Griffin

Exercise 16

Consider the following list of products. Categorize each along all three dimensions of innovation, if possible (radical versus incremental, technical versus managerial, and product versus process). Explain your answers.
• Teaching college courses by digitally recording the instructor and then making the digital file available online
• The rise in popularity of virtual organizations (discussed in Chapter 6)
• Checking the security of packages on airlines with the type of magnetic resonance imaging (MRI) scanning devices that are common in health care
• A device such as the iPhone that combines features of a cell phone and a handheld computer with Internet capability
• Robotic arms that can perform surgery that is too precise for a human surgeon's hands
• Hybrid automobiles, which run on both batteries and gasoline
• Using video games to teach soldiers how to plan and execute battles