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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 2
What are the various components of a marketing strategy?
2. List the four macro strategies that can help a firm develop a sustainable competitive advantage.
2. List the four macro strategies that can help a firm develop a sustainable competitive advantage.
Explanation
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(a)Components of marketing strategy:
Th...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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