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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 9
The case notes that performance is the most important decision criterion for professional basketball players. What criteria might be most important for regular consumers who also buy these shoes?
Explanation
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Marketing is defined as a function which...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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