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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 12
When consumers buy new calculators, what sort of information search (internal vs. external) would they conduct? If you were a marketing manager for HP, how would you use this information?
Explanation
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Consumer behaviour is defined as how a c...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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