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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 7
Trek has designed a new off-road bicycle designed to stand up to the rugged conditions of trail riding. Develop a theme for an advertising strategy that ensures all three components of attitude are positively covered.
Explanation
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Attitude refers to the evaluation of per...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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