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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 9
What factors affect the B2B buying process?
2. What are the six different buying roles?
3. What is the difference between new buy, straight rebuy, and modified rebuy?
Explanation
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Business to Business or B2B marketing is...

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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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