Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 7

Go to the Nielsen Claritas website ( www.mybestsegments.com ). Click on the tab that says "ZIP Code Look-Up," then enter your zip code to learn which segments are the top five in your zip code. Follow the links for each of the five most common PRIZM segments to obtain a segment description. Write up a summary of your results. Discuss the extent to which you believe these are accurate descriptions of the main segments of people who reside in your zip code.