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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 1
Apple is trying to determine if there is a significant market for its merchandise in a specific small location where it is considering opening a store. Would it be most likely to use primary or secondary data, or a combination of the two, to answer this question?
Explanation
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Marketing is defined as the process of p...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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