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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 2
How do brands create value for the customer and the firm?
2. What are the components of brand equity?
2. What are the components of brand equity?
Explanation
Verified
Verified
(1)Justification:
A brand is a sign tha...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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