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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 11
Identify a specific company that has recently introduced a new brand extension to the marketplace. Discuss whether you believe the brand extension example you provided will benefit or harm the firm.
Explanation
Verified
Verified
Branding:
Every company introduces its ...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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