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book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
book Marketing 3rd Edition by Dhruv Grewal,Michael Levy cover

Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Edition 3ISBN: 978-0077622114
Exercise 1
What are the five groups on the diffusion of innovation curve?
2. What factors enhance the diffusion of a good or service?
Explanation
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(1)Innovation curve:
Innovation curve i...

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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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