
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 1
What are the five groups on the diffusion of innovation curve?
2. What factors enhance the diffusion of a good or service?
2. What factors enhance the diffusion of a good or service?
Explanation
(1)Innovation curve:
Innovation curve i...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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