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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 8
Using the building blocks (five dimensions) of service quality (see again Exhibit 12.4), evaluate the Ritz-Carlton hotel chain.
Explanation
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Services refers to the intangible and no...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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