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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 11
Go to www.consumerist.com. Click on "Topics," then "Above and Beyond." How did these companies close the service gap in these specific examples? Go back to "Topics," then "Other Customer Service." How can the companies described in these examples close the service gap?
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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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