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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 18
Is there a difference between a $5,900 LoroPiana vicuña sweater and a $100 cashmere sweater? Have you ever purchased a higher-priced product or service because you thought the quality was better than that of a similar, lower-priced product or service? What was the product or service? Do you believe you made a rational choice?
Explanation
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A plain but picky sweater made from the ...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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Character 255
