Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 6

Suppose you are in the market for a new Sharp LCD television. You see one advertised at a locally owned store for $300 less than it costs at CircuitCity. The salesperson at the local store tells you that the television came from another retailer in the next state that had too many units of that model. Explain who benefits and who is harmed from such a gray market transaction: you, Sharp, CircuitCity, the local store? Different Stores