Marketing 3rd Edition by Dhruv Grewal,Michael Levy

Exercise 2

Several examples in this chapter highlight ways that Zara International, a division of Inditex, successfully manages its supply chain. Visit Inditex's website ( www.inditex.com ) and go to "Corporate Responsibility," then review the company's commitment to corporate social responsibility, particularly the section that pertains to its Internal Code of Conduct. Considering the discussion in this chapter about strategic relationships, how does Inditex address the factors necessary for mutually beneficial partnerships, according to its code of conduct?