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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 15
Why might a big company like Dell want to develop strategic partnerships with locally owned computer stores? Describe what Dell would have to do to maintain such relationships.
Explanation
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When a company develops a product it has...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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