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Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114Marketing 3rd Edition by Dhruv Grewal,Michael Levy
Edition 3ISBN: 978-0077622114 Exercise 8
Using the steps in the AIDA model, explain why a potential consumer in Question 1 who views Juicy Couture's advertising may not be ready to go out and purchase a new pair of jeans.
Explanation
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Instructor Notes
The AIDA model suggest...
Marketing 3rd Edition by Dhruv Grewal,Michael Levy
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